The opening night of TGL – the tech-infused golf league created by Tiger Woods and Rory McIlroy – was greeted by impressive TV viewing figures, without either man playing in the inaugural match.
TGL debuted on ESPN on Tuesday with The Bay – comprised of Wyndham Clark, Shane Lowry and Ludvig Aberg – defeating the New York team of Xander Schauffele, Rickie Fowler and Matt Fitzpatrick in a one-sided match.
The launch of the league created plenty of intrigue, with some of the PGA Tour’s top stars playing fantasy golf holes – including one set on an active volcano – by hitting into a massive simulator screen before moving to a dynamic short-game area with a green that rotates and changes typography for each new virtual creation – all in front of a 1,500 crowd at the bespoke SoFi Center arena in Florida.
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And viewers responded in their droves, with an average audience of 919,000 across the two-hour broadcast, with a peak of 1.1 million viewers as the players hit their first shots. Most encouragingly for TGL, which is aiming to attract younger audiences, the opening match proved to be a hit with its target demographic.
The “Worldwide Leader” reported that TGL’s opener averaged 402,270 viewers aged 18-49, accounting for 44 per cent of the viewership – a much greater proportion than a typical PGA Tour event.
The broadcast was a success in attracting younger male viewers in particular, with 77 per cent of viewers from the 18-49 bracket being male, compared to 67 per cent for the final round of The Sentry in Hawaii on Sunday.
And better numbers likely await on the horizon. Despite injuries suffered both on and off the golf course dramatically reducing Woods’ playing schedule in recent years, he remains golf’s great needle mover – evidenced by the 15-time major champion ranking top of the PGA Tour’s Player Impact Program bonus scheme for $10 million despite playing only five events in 2024.
Woods will make his TGL debut next week when his Jupiter Links Golf Club play Los Angeles, and although seeing the 49-year-old play simulator golf will not compare to the memories of him charging through the field on a Sunday, the chance to see him tee it up is sure to be appealing to both golf purists and casual fans.
And a week later, TGL will stage its headline attraction when Woods and his crew take on McIlroy’s Boston Common in primetime – without anything in the way of competition from the NFL or the College Football Playoff.
