Serena Williams is best known for being one of the greatest tennis players of all time.

She made her professional debut in Quebec City in 1995, losing in the first round to fellow American Annie Miller and taking home just $240 in prize money. Within two years, and at just 16 years old, she was ranked among the world’s top 100 players before winning 23 Grand Slam singles titles and four Olympic gold medals. Throughout her entire sporting career, she earned a total of $95 million in prize money.

Williams announced her retirement from tennis in the September 2022 issue of Vogue magazine. “Maybe the best word to describe what I’m up to is evolution,” she wrote. “I’m here to tell you that I’m evolving away from tennis, toward other things that are important to me.” In recent years, this so-called evolution has seen the former tennis star rapidly expand her venture capital fund, Serena Ventures, secure a wide range of new endorsement deals, and establish multiple businesses.

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According to Forbes, Williams’ net worth as of 2024 is $340 million. Here’s a rundown of her entire brand portfolio.

Serena Ventures

Founded by Williams in 2017, Serena Ventures is a venture capital fund that supports founders from underrepresented groups. The company sees a future where “genius isn’t stifled by a lack of resources and historically overlooked people and markets are empowered for a more inclusive economy.”

As well as managing a sizable portfolio of angel investments, Serena Ventures announced it had raised an inaugural fund of $111 million in 2022, which is funding further investments and enabling the company to advance its mission. Today, its portfolio comprises 79% underrepresented founders—54% women founders, 47% Black founders, and 11% Latino founders—with Williams estimating that 14 brands have achieved unicorn status.

Some of the most successful Serena Ventures brands include:

MasterClass

Masterclass is an online education subscription platform that enables students of all skill levels to learn from subject matter experts in a wide range of fields. The site’s library of 200+ classes features several well-known faces, including filmmaker James Cameron, author Salman Rushdie, comedian Amy Poehler, and—of course—tennis player Serena Williams. Meanwhile, the MasterClass at Work series provides powerful, flexible training solutions, empowering employees to drive real business impact.

While the specific terms of her investments have not been disclosed, there’s no doubt that Williams is a long-time MasterClass supporter. “I remember finding [the company] with like eight people in a small room in a garage in San Francisco, and I just fell in love with what they were doing and what they were building,” Williams explained on TikTok.

Tonal

Billed as the world’s smartest home gym machine, Tonal combines revolutionary digital weight technology with personalized, artificial intelligence-powered coaching, enabling athletes at any level to achieve their fitness goals. The product offers more than 245 unique movements, a wide range of guided multi-week programs, Tonal Live classes, and real-time progress tracking.

In February 2022, Tonal unveiled Serena Williams as its latest brand ambassador and the face of its new “Strength Made Me” campaign, which celebrates women who are physically, mentally, and emotionally strong. “With Serena being one of our earliest athlete investors, it’s been a pleasure to work with her on extending the relationship to Tonal brand ambassador,” said Nancy Gold, Director of Sports Marketing and Brand Partnerships at Tonal.

Impossible Foods

Founded in 2011 and headquartered in California, Impossible Foods is on a mission to “make delicious food that’s nutritious, better for the planet, and way better for animals.” Its existing product range, which includes plant-based ground beef, chicken nuggets, hot dogs, burger patties, and meatballs, is available in grocery stores and restaurants around the world, including the U.S., Australia, Canada, Hong Kong, Oman, Singapore, and the UK. In a 2020 survey of customers who visited restaurants partnered with the brand, 63% said they would be more likely to eat at restaurants carrying Impossible Foods products.

Williams participated in a $300 million series E financing round in May 2019, joining several other celebrities in the investment.

Noom

Founded in 2008 and headquartered in New York City, Noom is a health coaching company that offers personalized app-based weight-loss plans and exercise coaching. The app’s bite-size daily lessons help users adopt healthier habits for sustained weight loss, while its customized plans feature meal logging, water consumption tracking, and on-demand Noom Move exercise classes for all fitness levels. A study of more than 35,000 Noom app users found that about 78% of people reported some weight loss while using the app.

In 2019, Noom announced it had received investment from Serena Ventures, noting that it would also gain access to the firm’s expansive network and growing list of portfolio companies. “I’m a true believer that everyone should have easy access to a healthier life, which is why I decided to invest in Noom,” said Williams.

Esusu

Founded in 2018, Esusu is a fintech startup helping people of all backgrounds to achieve financial wellness and stability. Currently, more than 45 million Americans are deemed “credit invisible,” which means they have no credit history in any of the three major credit bureaus. Via Esusu’s app, renters can build and improve their credit rating by reporting their rental payments. To date, Esusu has helped to establish credit scores for 107,000 users, with a median credit score of 665.

In 2021, Williams invested an undisclosed amount in Esusu via Serena Ventures. “Esusu is really focused on credit building and creating pathways to financial inclusion not only for working families but for individuals as well,” she said.

Will Perform

Williams launched Will Perform, a pain relief and performance care brand, in December 2022. The brand seeks to revolutionize post-workout recovery by targeting the specific needs of athletes. “Recovery has played an integral role in my performance and professional success,” Williams said. “It’s a practice that can benefit anyone with an active lifestyle.”

Will Perform’s portfolio of pre- and post-recovery products includes muscle recovery magnesium lotions, fast-acting lidocaine pain relief, and Epsom salt shower sticks and bath soaks. Its products are currently available at various grocery stores, including Target and Walmart.

Wyn Beauty

Williams founded Wyn Beauty in 2024. The brand’s range of “makeup you can move in” uses clean, high-performing ingredients designed to “wear beautifully and keep skin improving for days.” Its product range currently includes hydrating lip gloss, mascara, lip serum, eyeliner, creamy concealer, skin-enhancing tint, and brow liner. Notably, all Wyn Beauty products are formulated, tested, and perfected for deeper skin tones.

Williams, a long-time advocate for maternal health, is donating a portion of the brand’s profits to supporting organizations that provide necessary maternal care services to mothers and their communities.

926 Productions

Williams launched 926 Productions, a multimedia production company seemingly named after her birthday (September 26), in April 2023. The announcement came not long after the release of the 2021 biopic “King Richard,” which was co-produced by Williams and chronicled the story of her and her sister Venus Williams’ rise to the top of women’s tennis under the guidance of their father and coach Richard Williams.

The company aims to bolster women and diverse individuals through four-quadrant storytelling that appeals to various age groups and genders. “With the launch of 926 Productions, we aim to elevate female and diverse voices through content that speaks to everyone,” Williams said.

Los Angeles Golf Club

Los Angeles Golf Club (LAGC) is the first golf team of TGL, a new Monday night golf league created by TMRW Sports, which was formed by professional golfers Tiger Woods and Rory McIlroy. LAGC is one of six teams that will make up the TGL, with each team holding 3% of the league’s equity.

Williams purchased the LAGC in 2023 alongside her husband, Alexis Ohanian, and Venus. The team comprises four PGA TOUR athletes including Collin Morikawa, Sahith Theegala, Justin Rose, and Tommy Fleetwood.

Miami Dolphins

In 2009, Miami Dolphins owner Stephen Ross sold a small portion of his team’s shares to the Williams sisters and several other celebrities. The sisters became the first Black Americans to hold an ownership stake in an NFL franchise. “Having spent so much of my childhood in the area, being involved with a staple of Miami culture is a huge honor,” Williams said. “We look forward to many championships and much success together with the Miami Dolphins.” At the time of their investment, the team was valued at just over $2 billion. That figure has more than doubled in the past 15 years, with the Dolphins being one of the most popular franchises in the NFL.

Yetunde Price Resource Center

The Yetunde Price Resource Center (YPRC) was opened in 2017 to honor the life and memory of Williams’ older sister, Yetunde Price, who was tragically killed by an act of violence in 2003, leaving behind three children, four siblings, and a close community in Compton, California, that mourned her.

The center, established by the Williams and Price families, works to ensure that victims of direct or indirect senseless violence have complete access to the necessary support and resources and that where there is a dearth of services, new resources are created. It collaborates with several partner organizations to offer trauma-informed programs, promoting individual and community-wide healing and resiliency.

Serena Williams is looking back on her memories with her family over the last year.

In a Reel posted to her Instagram on Thursday, Jan. 2, the tennis pro, 43, shared photos and videos from her 2024, which included a peek at her daughters Olympia, 7, and Adira, 16 months, who she shares with husband Alexis Ohanian, 41.

In the sections from the summer, Williams can be seen riding a bike with Olympia, later posing with her as the 7-year-old holds her hands up high. Adira can be seen in August, wearing a pink tutu, and later pictured being carried by Ohanian in October.

READ: “Looking Like a Snack” – Serena Williams and Naomi Osaka Gush Over American WTA Star’s Stunning Holiday Card

Lastly, the entire family posed together in October, wearing Roman attire. “Thanks for all the memories, 2024 🎉,” Williams wrote in her caption.

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In November, Williams spoke with PEOPLE in conjunction with her new partnership with Lingo, a continuous glucose monitor from Abbott, opening up about her two daughters.

“Olympia was a solo child,” Williams said about her older daughter, who was nearly 6 when her sister Adira was born in August 2023. “She was our star. And I am so obsessed with Olympia. Even when I was pregnant, I was like, ‘How do I even love anyone as much as Olympia? It just doesn’t work.’”

But she added, “It’s so funny how, I don’t know, just your heart gets bigger. I was just like, my heart just got bigger.”

The mom of two shared that her family dynamic growing up as the youngest of five sisters gives her a unique perspective on navigating the relationship between her two girls.

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“Olympia is a very hard act to follow, but I tell you what, Adira has followed it and it’s just so crazy,” Williams told PEOPLE. “She’s amazing. I just can’t wait for people to see how amazing she is in her own way. And she’s so special and she’s so tough. She’s just a tough little cookie. And she reminds me a lot of me in that aspect.”

Earlier that month, the tennis icon shared a video on her Instagram of herself and her daughter Adira as they stood together on a tennis court. In the Reel, Adira picked up a tennis ball and looked up at her mom, who pointed to a basket filled with tennis balls and said, “Hey Adira, put it in here!”

Adira ran away from her mom, throwing the ball against a fence and walking over to a white bench. “She was just doing it, man,” Williams said in the video. “We turned on the camera, she don’t want to do it.”

“When’s too early? @adiraohanian,” Williams joked in her caption.

Serena Williams was one of the most dominant stars tennis has ever seen, winning 23 Grand Slam titles during her career.

There aren’t many stars who can say that they had a career on the WTA Tour as impressive as Williams.

Surpassing Steffi Graff’s record of Grand Slam wins was once seen as impossible, but the American did so in style, always impressing whenever she stepped onto the court.

JUST IN: Serena Williams Fans Worry She’s ‘Losing a Lot of Weight’ as She Flaunts Slimmed-Down Figure

After 27 years in the sport, she retired in 2022, and Williams recently revealed whether she misses playing tennis.

Williams’ career was full of big wins and dominant displays, but things didn’t quite go to plan for her back in September 2015.

Roberta Vinci: The woman who ended Serena Williams’ 26-match unbeaten run at the US Open

Williams was the dominant force on the WTA Tour in 2015, having won the first three Grand Slams of the year.

She seemed a favorite to complete the illusive Calendar Grand Slam, as she entered her semi-final match at the US Open against Roberta Vinci with a 26-match winning streak at the event.

The American had won the tournament in 2012, 2013, and 2014, and it seemed inevitable that she would take home her fourth consecutive title in 2015.

Things started well for Williams, who took the first set 6-2 against her unseeded opponent, before things quickly unravelled.

Serena Williams is looking trimmer than ever these days—and fans think they know the reason why.

Commenters on the legendary athlete’s most recent Instagram posts noted the 43-year-old mother-of-two’s noticeably slimmer frame, with many speculating that a medication like Ozempic might have had something to do with her weight loss.

In a video posted earlier this week, Williams danced for the camera wearing a short black tennis dress and neon green shorts, showing off her toned legs.

READ: Serena Williams leaves her ‘retirement’ to show off her life of luxury at Disney

While some fans applauded her “slight twerk” and “sashay,” others couldn’t get over her appearance.

“That Ozempic weight loss medicine ain’t no joke,” wrote one person.

“Ozempic?” asked another.

“Poor baby, What happened,” a third commenter wanted to know.

Fans similarly reacted to another pair of photos shared on Instagram which showed Williams snuggled under a blanket on a plane, even though she was snacking on what appeared to be a sandwich in one of the pics.

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“She losing a lot a weight?” one social media user asked.

Others came to the tennis icon’s defense, however.

“nothing wrong with that…everyone is trying to lose weight. I lost 34lbs so far. Not a bad thing. Happy for her,” shared someone else.

Williams has been open about her weight loss journey since welcoming her second daughter, Adira River, with her husband, Alexis Ohanian, in August 2023. They also share a 7-year-old daughter, Olympia.

In May, Williams shared a video of herself trying on a denim skirt that she’d been hoping to fit into for some time.

“I am going to try on my skirt again to see if it’s any closer than it was four weeks ago. Really it’s been about six weeks. Honestly, I feel like it’s gonna fit the same because I’ve been gym-ing a lot but I don’t know if the needle is moving,” she said in the clip, adding, “I wanna cry, but I’m not. I’m gonna stop eating all those snacks,” she joked.